"When a hack sits down to work, he doesn't ask himself what's in his own heart. He asks what the market is looking for. The truth is, he is afraid of writing what he really feels or believes, what he himself thinks is interesting. He's afraid it won't sell. He does not ask himself, What do I want to write? What do I find important? Instead he asks, What's hot, what can I make a deal for? But even if you succeed that way, you lose, because you've sold out your Muse, and your Muse is you, the best part of yourself, where your finest and only true work comes from."
Steven Pressfield (from THE WAR OF ART)
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