A musical reality show host named Tamara Conniff asks the question: "WHY ARE WE SUBJECT TO BEATLEMANIA, AGAIN?" Her simplistic, and somewhat cynical answer is that it somehow is being engineered by the remaining Beatles, and more specifically their label group EMI, who want to exploit the recordings as much as they can before they become public property and can be used free of charge when the 50-year copyright expires.
Well, first of all, Tamara, artists in so many areas for years and years, if not ages, were exploited for their art by moneyed people. It has been so common that there is actually a term - "starving artist" - that is part of our lexicon. I've yet to hear anyone refer to the typical "starving record company executive" or "suffering music publisher." Why shouldn't an artist and his or her family enjoy the financial benefits of that art for at least the course of one lifetime?
But beyond that issue, there's the separate question of why Beatlemania transcends economics, and even time. My two kids have discovered and love the Beatles, 40 years after I discovered them and loved them for the first time. And that's not a typical generational thing. I didn't love Tommy Dorsey or Bing Crosby when I was a kid in the Sixties, even though people from my parent's generation loved that music in the Forties.
The Beatles were rarified air in the realm of popular music. Like Mozart, Bach and Beethoven in the sphere of classical music, listening to what they created gets better and brings forth even more appreciation over time. They were channeling something from the soul, something that planet earth needed to help with the next movement forward in consciousness. It's not that the prodigious number of songs, if deconstructed technically, were always profound or masterful, though some certainly were. It's that the melding of sounds, the harmonies, the joy and mirth, the admonitions and observations, and the loosening of boundaries combined with the synergy of four souls riding the wave of a dawning new age came together in a perfect storm of music, music that could uplift all but the most hardened personalities, and absolutely could speak to the natural optimism and care of young people.
And it still does.
All you need is love!