A mom recently wrote in with the following comment:
"I think this is interesting for a number of reasons. Amongst the shocking, bizarre, and quite frankly downright unacceptable stuff we see in movies, including kiddies movies (we walked out of Ice Age 4), I find this tame (my 6 year old would get it) even and worthy of a giggle because if you've ever nursed a child you will KNOW, yes PL "KNOW", that 1. No nursing mother's breasts look like THAT (unless its a Korean standard - which even then I doubt), secondly that if you put a camera in the face of a nursing child (not infant of course) they are likely to look at you in exactly the same way. they frown, they frown when they're nursing anyway, it takes concentration, and YOU'RE a distraction. 3. No nursing child is going to have ANY interest in an Oreo. Promise. Now call me crazy, but THAT is the simplicity with which i view this image. With all the taboos we are bombarded with daily, I really think its a good shot at getting attention, and from an advertisers point of view is likely to sell Oreos (to sleep deprived Moms and Dads maybe?). Why, please explain, is this controversial? with all the taboos we are exposed to that so few appear to flinch at. I see a lot of frighteningly off center stuff come out of Penguins of Madagascar and can think of far worthier violations to demonstrate against and create laws to prevent. So, if we stopped making this controversial it wouldn't be, but for now remains a good ad, because its up for discussion, if it wasn't controversial, it would be sweet and heartwarming. I think it is, but then I guess people prefer pics of cuddly pups and kittens to this, or worse images of war death and destruction that we see n the news everyday. Perhaps the rest of the values supported and espoused by advertisers are so savory and sound? or any other content we're exposed to on a daily basis. Surely images of nursing mothers with their infants should remind us of who we are. I don't see photographers blacking out images of the nipples of nursing tigers or any other animal for that matter. Oh dear. I hope this is put into stark perspective soon.
Hope everyone can just relax about the nursing mother - bared breast dilemma, its no biggie really, get over yourselves. Its not a trauma, its reality. One of the more reassuring ones in an ocean of ever more warped ones.
Mom - ex- USA resident, SA
Thanks for writing in, "Mom from SA"! I definitely appreciate what you are saying in your comment, and agree with most of it, I think, though I'm not sure if your notes actually apply to the intention in my my post. I was commenting on the ironic visual juxtaposition - mentioned above - of healthy and unhealthy, not on the exposure of a breast, nor even the use of the breast and baby for commercial purposes. I also agree with you that it is a clever ad, and many are much more insidious. Some readers of my "attachment parenting" posts have also misunderstood my criticism of Jamie Lynne Grumet and her exploitive misuse of the AP theory as reflective of some judgment about public breast-feeding or breast-feeding in general. Not at all. Nothing, in fact, could be further from the truth. My concerns about over-involved parenting are not translatable into a repressive attitude against nature and inhibition. This is Full Permission Living, remember? But not "full permission" to act out un-worked on negative impulses or unmet childhood needs on others.